A brand isn’t just built on what it sells, but on the stories it tells.
The True North Consultancy was founded by me, Alice Farkas.
Built from a passion for storytelling and a sharp eye for strategy, this business is the result of over a decade in digital marketing and a lifelong understanding of how words shape perception. With a background in English literature and a career spent helping brands define their voice, I work with businesses that want more than just marketing—they want meaning, authenticity, and impact.
From Freelancer to Founder
Founded by Alice Farkas, The True North Consultancy evolved from Words by Alice — a boutique storytelling studio built on a passion for narrative and a decade of experience in digital marketing. Today, that same love of words and meaning is at the heart of a wider mission: to help businesses find their direction, refine their communication, and achieve growth through clarity and connection.
Where Storytelling Meets Strategy
With a background in English literature and a career spent defining brand voices across industries, Alice brings both creativity and commercial insight to every project. She’s spent years helping brands — from luxury travel companies to independent innovators — articulate their purpose and communicate it with authenticity.
Our approach goes beyond marketing for marketing’s sake. We align storytelling with strategy, ensuring that every word, visual, and action drives results — whether that means building brand equity, deepening audience engagement, or increasing revenue. A strong narrative lays the foundation; precision and purpose turn it into measurable success.
Our Approach
Rooted in the North and working globally, The True North Consultancy embodies clarity, purpose, and collaboration. Based in Manchester — the Northern powerhouse — we partner with clients across the UK and beyond, from London to Lima, Copenhagen to Menorca. Immersing ourselves in each brand we work with, we become a true extension of your team — guiding you toward your own “true north.”
While Alice leads the creative and strategic direction, she collaborates with a close-knit network of trusted specialists — from designers to developers — to deliver a fully integrated service. Together, we ensure every touchpoint of your brand, from messaging to design to digital experience, works seamlessly toward a single vision.
At The True North Consultancy, we help businesses find their direction — and move toward it with clarity and purpose.
We are a strategic marketing and business consultancy dedicated to transforming how companies communicate, operate, and grow. By aligning your brand message with your audience’s needs and refining your internal processes, we help you create a seamless, efficient, and high-performing business.
Our approach is simple but powerful: clear communication and optimised operations work hand in hand to drive meaningful results. We focus on maximising efficiency, productivity, and profitability — empowering your business to deliver stronger outcomes, sharper messaging, and sustainable growth.
At The True North Consultancy, we don’t just help you work smarter — we help you move with intent toward your true north.
Find Your True North
Whether you’re seeking to refine your brand narrative, build a stronger marketing strategy, or streamline your operations for greater efficiency, The True North Consultancy is here to help you align your story with your strategy — and your goals with your growth.
Let’s tell your story, with direction and purpose.
